China's daily box office reached a historic milestone on Wednesday, the Spring Festival, also known as Chinese New Year, generating an impressive record of 1.805 billion yuan ($249 million) in earnings.
The number of moviegoers on that day totaled 35.15 million. Both the box office revenue and moviegoer count surpassed the previous records set during the 2021 Chinese New Year, according to the China Film Administration (CFA).
The annual Spring Festival holiday is one of China's most lucrative movie-going seasons and runs from January 28 to February 4 this year, one day longer than in previous years.
Leading the box office charts are six domestic films that debuted on Wednesday, covering a diverse range of genres including Chinese mythology, wuxia (martial arts and chivalry), comedy, fantasy, animation, and drama.
Huajin Securities noted that these new releases cater to various audience groups, highlighting that most are installments in highly rated, high-grossing franchises with strong reputations and large fan bases.
Since December last year, the CFA has encouraged relevant institutions to allocate approximately 600 million yuan in moviegoing consumption subsidies—a move analysts say is aimed at unlocking the full consumption potential of moviegoers.
Kaiyuan Securities predicts that total box office takings will see a 6.7 percent year-on-year increase to reach 8.54 billion yuan during the 2025 Spring Festival holiday.
Reference(s):
China sees new daily box office revenue record during Spring Festival
cgtn.com
