This Spring Festival, the Chinese mainland witnessed a remarkable surge in its box office revenues, reaching over $276 million by early Wednesday afternoon. The festivities marking the Year of the Snake saw many residents choose the cinema as their preferred mode of celebration, driving unprecedented sales.
According to Dengta Data, by 4:23 p.m. on Wednesday, the box office revenue during the Spring Festival holiday, including pre-sold tickets, had exceeded 2 billion yuan. This milestone underscores a significant recovery and robust enthusiasm among moviegoers.
Six highly anticipated films were released during the holiday period: The Legend of the Condor Heroes: The Great Hero, Ne Zha 2, Detective Chinatown 1900, Creation of the Gods II: Demon Force, Operation Hadal, and Boonie Bears: Future Reborn. Notably, the first four films each surpassed 200 million yuan in pre-sale ticket sales, marking the most successful pre-sale period in history.
The diverse selection of genres and themes this year has been a key factor in attracting a wide range of audiences. Unlike last year's Spring Festival lineup, which was primarily composed of comedies and dramas, this year’s offerings include mythology, epic tales, war stories, action-packed adventures, martial arts, animation, comedy, and science fiction. This rich variety ensures that there is something for everyone, fueling excitement among movie enthusiasts.
The impressive box office performance highlights the growing strength and resilience of the Chinese film industry, showcasing its ability to cater to varied tastes and maintain high engagement levels during major cultural festivities.
Reference(s):
China's Spring Festival holiday box office tops $276 million
cgtn.com
