Chinese New Year Travel Soars as Holiday Kicks Off
A surge in enthusiasm for travel is sweeping the Chinese mainland, highlighted on January 28, the first day of the Chinese New Year holiday.
This year is particularly notable as it marks the first Spring Festival following its successful World Heritage inscription and the introduction of a newly extended eight-day statutory holiday that began on Chinese New Year's Eve. This shift has significantly boosted tourism and cultural consumption on New Year’s Eve itself.
Many families are embracing a new tradition by visiting attractions together after their reunion dinner, turning the act of staying up late to welcome the New Year into an opportunity for shared exploration. On Tongcheng, one of the mainland's major travel platforms, bookings for New Year's Eve tours have more than doubled compared to the previous year. Popular search terms on the first day of the holiday include temple fairs, lantern festivals, shadow puppetry, and flower shows.
The extended holiday has not only invigorated domestic travel but also fostered a renewed interest in cultural experiences. The combination of traditional festivities with modern leisure activities is reshaping how people across the Chinese mainland celebrate the Spring Festival.
Reference(s):
cgtn.com
