On the first day of the Year of the Snake, millions of Chinese people flocked to cinemas, propelling the Spring Festival box office to unprecedented heights. By 4:23 p.m. on Wednesday, box office revenue, including pre-sold tickets, had soared past 2 billion yuan (over $276 million), according to box office tracker Dengta Data.
The surge in ticket sales is attributed to the release of six highly anticipated films during the holiday period: \"The Legend of the Condor Heroes: The Great Hero,\" \"Ne Zha 2,\" \"Detective Chinatown 1900,\" \"Creation of the Gods II: Demon Force,\" \"Operation Hadal,\" and \"Boonie Bears: Future Reborn.\" Notably, the first four films each exceeded 200 million yuan in pre-sale ticket sales, marking the most successful pre-sale period in history.
This year's lineup offers a diverse array of genres and themes, catering to a wide range of audience preferences. Unlike last year's selection, which was dominated by comedies and dramas, the current offerings include mythology, epic tales, war stories, action-packed adventures, martial arts, animation, comedy, and science fiction. This rich variety ensures there is something for everyone, generating excitement among moviegoers nationwide.
Reference(s):
China's Spring Festival holiday box office tops $276 million
cgtn.com
