On the first day of the Year of the Snake, Chinese cinemas witnessed an unprecedented surge in ticket sales, setting a new record for the Spring Festival holiday box office. As of 4:23 p.m. on Wednesday, box office revenues, including pre-sold tickets, exceeded 2 billion yuan (over $276 million), according to box office tracker Dengta Data.
Millions of people across China chose to celebrate the festive occasion by immersing themselves in the latest cinematic offerings. Six highly anticipated films were slated for release during the holiday: \"The Legend of the Condor Heroes: The Great Hero,\" \"Ne Zha 2,\" \"Detective Chinatown 1900,\" \"Creation of the Gods II: Demon Force,\" \"Operation Hadal,\" and \"Boonie Bears: Future Reborn.\"
The first four titles each surpassed 200 million yuan in pre-sale ticket sales, marking the most successful pre-sale period in history. The diverse lineup spans a wide range of genres, including mythology, epic tales, war stories, action-packed adventures, martial arts, animation, comedy, and science fiction, catering to varied audience preferences.
Compared to last year's Spring Festival, which was dominated by comedies and dramas, this year's selection offers a richer and more varied cinematic experience. The breadth of genres ensures there is something for everyone, from families seeking animated adventures to enthusiasts of historical epics and sci-fi thrillers.
The overwhelming response from moviegoers reflects the growing enthusiasm for domestic films and the resurgence of the entertainment industry. As audiences flock to theaters to enjoy these stories on the big screen, the record-breaking box office figures herald a promising start to the Year of the Snake.
Reference(s):
China's Spring Festival holiday box office tops $276 million
cgtn.com
