On the first day of the Year of the Rabbit, Chinese moviegoers flocked to cinemas, propelling the Spring Festival box office to new heights. As of 4:23 p.m. on the holiday, China's cumulative box office revenue, including pre-sold tickets, exceeded 2 billion yuan (over $276 million), according to box office tracker Dengta Data.
The impressive sales are attributed to a lineup of highly anticipated films released during the holiday season. This year's selection offers a diverse range of genres and themes, catering to a wide array of audience preferences. Compared to previous years, which were dominated by comedies and dramas, this year's offerings include mythology, epic tales, war stories, action-packed adventures, martial arts, animation, comedy, and science fiction. This rich variety ensures that there is something for everyone, and moviegoers are excited to experience the new releases.
Industry analysts believe that the strong box office performance reflects the robust recovery of China's film industry and the public's enthusiasm for celebrating the Lunar New Year with family and friends at the cinema. The diverse film selection not only boosts ticket sales but also showcases the creativity and innovation present in China's film industry today.
Reference(s):
China's Spring Festival holiday box office tops $276 million
cgtn.com
