On the first day of the Year of the Snake, Chinese cinemas were buzzing with excitement as moviegoers flocked to theaters, propelling the Spring Festival holiday box office to unprecedented heights.
As of 4:23 p.m. on Wednesday, China's box office revenue during the Spring Festival holiday, including pre-sold tickets, had exceeded 2 billion yuan (over $276 million), according to box office tracker Dengta Data.
This remarkable achievement is attributed to a strong lineup of six films released during the holiday: \"The Legend of the Condor Heroes: The Great Hero,\" \"Ne Zha 2,\" \"Detective Chinatown 1900,\" \"Creation of the Gods II: Demon Force,\" \"Operation Hadal,\" and \"Boonie Bears: Future Reborn.\"
The first four films each exceeded 200 million yuan in pre-sale ticket sales, marking the most successful pre-sale period in history.
The diverse genres and themes of these films have captivated audiences of all ages and preferences. Unlike last year's lineup, which was dominated by comedies and dramas, this year's selection includes mythology, epic tales, war stories, action-packed adventures, martial arts, animation, comedy, and science fiction. This rich variety ensures that there is something for everyone, and moviegoers are expressing their excitement.
Film industry analysts believe that the impressive box office performance reflects both the high quality of domestic film production and the eagerness of the public to enjoy cultural activities during the holiday season.
\"The success of the Spring Festival films showcases the strength and creativity of China's film industry,\" said an industry insider. \"Audiences are eager for diverse storytelling, and filmmakers are rising to the challenge.\"
The Spring Festival is traditionally a peak season for China's film industry, with families and friends gathering to enjoy movies together. This year's record-breaking sales suggest a promising year ahead for Chinese cinema.
Reference(s):
China's Spring Festival holiday box office tops $276 million
cgtn.com
