On the first day of the Year of the Snake, many Chinese people celebrated by heading to the cinemas, pushing the nation's Spring Festival box office to record-breaking levels. By 4:23 p.m. on Wednesday, box office revenue, including pre-sold tickets, had exceeded 2 billion yuan (over $276 million), according to box office tracker Dengta Data.
Six films were released during the holiday season: \"The Legend of the Condor Heroes: The Great Hero\", \"Ne Zha 2\", \"Detective Chinatown 1900\", \"Creation of the Gods II: Demon Force\", \"Operation Hadal\", and \"Boonie Bears: Future Reborn\". Notably, the first four films each surpassed 200 million yuan in pre-sale ticket sales, making it the most successful pre-sale period in history.
This year's lineup offers a diverse range of genres and themes, catering to a wide array of audience preferences. In contrast to last year's selection, which was dominated by comedies and dramas, this year's films include mythology, epic tales, war stories, action-packed adventures, martial arts, animation, comedy, and science fiction.
The rich variety ensures there is something for everyone, and moviegoers are excited about the options available. The enthusiasm of the audience is reflected in the unprecedented box office figures, highlighting the strong appeal of the holiday releases.
Reference(s):
China's Spring Festival holiday box office tops $276 million
cgtn.com
