China's Spring Festival holiday has kicked off with a bang, as box office revenues soared to record heights on the first day of the Year of the Snake. Many Chinese people embraced the festive spirit by flocking to cinemas, propelling ticket sales to unprecedented levels.
As of 4:23 p.m. on Wednesday, China's box office revenue during the Spring Festival holiday, including pre-sold tickets, had surpassed 2 billion yuan (over $276 million), according to box office tracker Dengta Data. This remarkable figure marks a new milestone in the country's cinematic history.
Six highly anticipated films were slated for release during the holiday season: \"The Legend of the Condor Heroes: The Great Hero\", \"Ne Zha 2\", \"Detective Chinatown 1900\", \"Creation of the Gods II: Demon Force\", \"Operation Hadal\", and \"Boonie Bears: Future Reborn\". Notably, the first four films each exceeded 200 million yuan in pre-sale ticket sales, making it the most successful pre-sale period in history.
This year's Spring Festival lineup offers a rich variety of genres and themes, catering to a wide range of audience preferences. Compared to last year's selection, which was dominated by comedies and dramas, the current roster includes mythology, epic tales, war stories, action-packed adventures, martial arts, animation, comedy, and science fiction. This diverse mix ensures that there is something for everyone, and moviegoers are expressing high levels of excitement.
The unprecedented success of the box office on the first day of the Spring Festival holiday reflects the robust growth of China's film industry and the audience's enthusiasm for quality entertainment. As the holiday continues, industry analysts anticipate that ticket sales will continue to rise, setting new records and providing a significant boost to the domestic economy.
Reference(s):
China's Spring Festival holiday box office tops $276 million
cgtn.com
