On Wednesday, the first day of the Year of the Snake, many Chinese people chose to celebrate by heading to the cinemas, propelling box office sales to unprecedented heights.
As of 4:23 p.m., China's box office revenue during the Spring Festival holiday, including pre-sold tickets, had exceeded 2 billion yuan (over $276 million), according to box office tracker Dengta Data.
Six films are slated for release during the holiday: 'The Legend of the Condor Heroes: The Great Hero', 'Ne Zha 2', 'Detective Chinatown 1900', 'Creation of the Gods II: Demon Force', 'Operation Hadal', and 'Boonie Bears: Future Reborn'. The first four of these films each surpassed 200 million yuan in pre-sale ticket sales, marking the most successful pre-sale period in history.
This year's lineup offers a diverse range of genres and themes, catering to a wide array of audience preferences. Compared to last year's Spring Festival selection, which was dominated by comedies and dramas, this year's offerings include mythology, epic tales, war stories, action-packed adventures, martial arts, animation, comedy, and science fiction. This rich variety ensures there is something for everyone, and moviegoers are expressing their excitement.
Reference(s):
China's Spring Festival holiday box office tops $276 million
cgtn.com
