As China ushers in the Year of the Snake, millions of people chose to celebrate the first day of the Spring Festival holiday on Wednesday by flocking to cinemas, propelling the box office to record-breaking sales.
As of 4:23 p.m. on Wednesday, China's box office revenue during the Spring Festival holiday, including pre-sold tickets, had exceeded 2 billion yuan (over $276 million), according to box office tracker Dengta Data.
Six highly anticipated films are slated for release during the holiday: \"The Legend of the Condor Heroes: The Great Hero\", \"Ne Zha 2\", \"Detective Chinatown 1900\", \"Creation of the Gods II: Demon Force\", \"Operation Hadal\", and \"Boonie Bears: Future Reborn\". The first four of these films each surpassed 200 million yuan in pre-sale ticket sales, marking the most successful pre-sale period in history.
This year's lineup offers a rich diversity of genres and themes, catering to a wide range of audience preferences. In contrast to last year's Spring Festival, which was dominated by comedies and dramas, this year's selection includes mythology, epic tales, war stories, action-packed adventures, martial arts, animation, comedy, and science fiction.
The varied selection ensures there is something for everyone, generating excitement among moviegoers nationwide. Industry analysts predict that the robust box office performance will continue throughout the holiday, reflecting the vitality of China's film market and the public's enthusiasm for cinema as a key part of festival celebrations.
Reference(s):
China's Spring Festival holiday box office tops $276 million
cgtn.com
