China's Spring Festival holiday has set new records at the box office, with revenues surpassing 2 billion yuan (over $276 million) by 4:23 p.m. on Wednesday, according to box office tracker Dengta Data. Many people across the country chose to celebrate the first day of the Year of the Snake by heading to cinemas, turning the festive occasion into a cinematic extravaganza.
The surge in ticket sales is attributed to a slate of six eagerly anticipated films released during the holiday season: \"The Legend of the Condor Heroes: The Great Hero,\" \"Ne Zha 2,\" \"Detective Chinatown 1900,\" \"Creation of the Gods II: Demon Force,\" \"Operation Hadal,\" and \"Boonie Bears: Future Reborn.\" Remarkably, the first four films each exceeded 200 million yuan in pre-sale ticket sales, marking the most successful pre-sale period in history.
This year's lineup offers a diverse range of genres and themes, catering to varied tastes and preferences. In contrast to last year's Spring Festival selections, which were dominated by comedies and dramas, audiences now have a rich assortment to choose from, including mythology, epic tales, war stories, action-packed adventures, martial arts, animation, comedy, and science fiction. This variety ensures that there is something for everyone, and moviegoers are expressing their excitement.
The record-breaking box office performance not only highlights the enthusiasm of Chinese audiences but also underscores the strength and resilience of China's film industry. As people come together to celebrate the Spring Festival, cinemas have become a popular destination, bringing joy and entertainment to families and friends during the festive period.
Reference(s):
China's Spring Festival holiday box office tops $276 million
cgtn.com
