The China Media Group (CMG) brought the spirit of the Spring Festival to Sao Paulo, Brazil, on January 22 by hosting the 'Prelude to the Spring Festival Gala' event. This celebration marked a significant cultural exchange between China and Brazil, highlighting the growing global appreciation for Chinese traditions.
Shen Haixiong, vice minister of the Publicity Department of the Communist Party of China Central Committee and president of CMG, delivered a heartfelt video message to attendees. In his address, Shen emphasized the Spring Festival's importance as one of China's most cherished traditional festivals, symbolizing unity, joy, and new beginnings.
'The Spring Festival has transformed from a Chinese festival into a global celebration,' Shen noted. He highlighted that the festival's recognition as a United Nations holiday and its inscription on UNESCO's Intangible Cultural Heritage list last year are testaments to its universal appeal and the world's increasing interest in Chinese culture.
Shen praised the Spring Festival's unique charm, stating that it has become a vivid symbol of Chinese culture within the diverse tapestry of world civilizations. He expressed hope that events like the 'Prelude to the Spring Festival Gala' in Sao Paulo would strengthen cultural ties and foster mutual understanding between nations.
The event in Sao Paulo featured traditional Chinese performances, culinary experiences, and interactive activities, offering locals a glimpse into the rich heritage of the Spring Festival. Participants expressed enthusiasm for the festivities, noting the importance of cultural exchange in today's interconnected world.
As the Spring Festival continues to gain global recognition, events like the one in Brazil exemplify how cultural traditions can bridge gaps and bring people together across continents. The CMG's initiative underscores China's commitment to sharing its cultural treasures with the world, enriching the global community through shared experiences and celebrations.
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CMG holds 'Prelude to the Spring Festival Gala' event in Sao Paulo
cgtn.com
