As the traditional Chinese New Year approaches, China Media Group's CCTV Video News Agency (CCTV+) has partnered with five major global news alliances to promote the annual 2025 Spring Festival Gala.
Content about the gala will be disseminated through the platforms of the Asia-Pacific Broadcasting Union, the Arab States Broadcasting Union, the African Union of Broadcasting, the European News Exchange, and the Latin American Union of News Agencies. This collaboration will reach over 300 media organizations across 169 countries and regions.
CMG's Spring Festival Gala holds the Guinness World Record for the world's most-watched television variety show. It is a cultural cornerstone for Chinese people worldwide, embodying a shared sense of identity and tradition.
This year's event is particularly significant as it marks the first CMG Spring Festival Gala since the festival's inclusion in UNESCO's Intangible Cultural Heritage list. The 2025 gala promises to be a grand cultural feast, bringing together global audiences to celebrate the joyful and auspicious Year of the Snake.
Reference(s):
Global media organizations promote 2025 CMG Spring Festival Gala
cgtn.com
