The 2025 Spring Festival Gala has unveiled its new logo, a stunning revival of the ancient \"ruyi\" symbol, capturing the essence of good fortune and eternal harmony that resonates deeply in Chinese culture.
Auspicious patterns have long been fundamental elements of decoration in China, symbolizing hopes and blessings for the future. The ruyi, once a practical tool possibly used as a backscratcher, transformed over centuries into a ceremonial scepter and a cherished artifact within imperial courts. Its elegant curves and flowing lines not only embody aesthetic perfection but also convey profound meanings of power, authority, and prosperity.
The new logo ingeniously echoes the ruyi by forming a pattern with two mirrored \"Si\" characters. This design can be endlessly repeated, symbolizing eternal renewal and harmony—a fitting emblem for the Spring Festival, which marks the beginning of a new lunar year and is a time of reunion and hope for millions around the world.
\"We wanted to create a logo that not only reflects traditional Chinese aesthetics but also resonates with contemporary sentiments,\" said the design team behind the logo. \"The ruyi symbolizes our collective longing for good fortune and the continuity of blessings from one generation to the next.\"
The influence of the ruyi extends beyond symbols and logos; it has inspired a myriad of artistic forms, from intricate textiles and delicate ceramics to iconic architectural structures. Its revival in the 2025 Spring Festival Gala logo serves as a bridge between the past and the present, inviting both locals and global audiences to appreciate the depth and beauty of Chinese cultural heritage.
The Spring Festival Gala, an annual event watched by millions worldwide, has always been a showcase of cultural richness and innovation. This year's logo sets the tone for a celebration that honors tradition while embracing the future, reflecting the dynamic and influential role of Asia in global affairs.
Reference(s):
cgtn.com
