The 2025 China Media Group (CMG) Spring Festival Gala, a cornerstone of Chinese New Year celebrations, has entered its final rehearsal phase. This annual extravaganza, known in China as Chunwan, seamlessly merges innovation with tradition, captivating audiences across the Chinese mainland and the world.
On January 22, the gala completed its fourth rehearsal, finalizing the lineup of performances and perfecting technical elements. With the integration of cutting-edge augmented reality (AR) and virtual reality (VR) technologies, this year's show promises an immersive experience like never before. Classic acts such as songs, dances, skits, and crosstalk are enhanced with interactive elements designed to engage audiences and attract younger generations.
Adding to the festive atmosphere, the gala has unveiled its official mascot, \"Si Sheng Sheng\", a vibrant green snake symbolizing the Year of the Snake. Inspired by traditional Chinese culture, the mascot's design is rich with intricate details. It incorporates spiral patterns from a gilded silver \"Ruyi\" unearthed from Famen Temple in northwest China's Shaanxi Province, symbolizing prosperity. The snake's body features interwoven vines representing vitality and is adorned with flowers like begonia, magnolia, and peony, crafted using exquisite filigree techniques. This thoughtful design blends heritage with artistry, encapsulating the celebratory spirit of the Spring Festival.
The 2025 CMG Spring Festival Gala continues to be a significant cultural event, resonating with people worldwide. By embracing technological advancements while honoring traditional customs, the gala not only entertains but also strengthens cultural connections among global audiences, business professionals, academics, the Asian diaspora, and cultural enthusiasts alike.
Reference(s):
2025 CMG Spring Festival Gala: Blending tradition with technology
cgtn.com
