The 2025 China Media Group (CMG) Spring Festival Gala, a cornerstone of Chinese New Year celebrations, has entered its final rehearsal phase. Known as Chunwan in China, this annual event combines innovation with tradition, captivating audiences across the Chinese mainland and the world.
On January 22, the gala completed its fourth rehearsal, finalizing its lineup of performances and technical elements. With cutting-edge AR and VR technology, the show promises an immersive experience. It blends classic acts like songs, dances, skits, and crosstalk with interactive elements designed to engage audiences, particularly the younger generations.
Adding to the festive atmosphere, the gala has unveiled its official mascot, \"Si Sheng Sheng,\" a vibrant green snake symbolizing the Year of the Snake. Inspired by traditional Chinese culture, the design incorporates intricate details like the spiral patterns from a gilded silver Ruyi discovered in Shaanxi's Famen Temple, representing prosperity. The mascot's body features interwoven vines symbolizing vitality and is adorned with flowers such as begonia, magnolia, and peony, crafted with exquisite filigree techniques. The thoughtful design blends heritage with artistry, encapsulating the celebratory spirit of the Spring Festival.
By merging technological innovation with cultural heritage, the 2025 CMG Spring Festival Gala aims to create a memorable experience that resonates with audiences worldwide. As preparations reach their final stages, anticipation builds for an event that honors tradition while embracing the future.
Reference(s):
2025 CMG Spring Festival Gala: Blending tradition with technology
cgtn.com
