The 2025 China Media Group (CMG) Spring Festival Gala is poised to deliver an unforgettable celebration, blending time-honored traditions with cutting-edge technology. As the event enters its final rehearsal phase, anticipation mounts for a performance that promises to captivate audiences across the globe.
On January 22, the gala completed its fourth rehearsal, finalizing an impressive lineup of performances and technical elements. Embracing advancements in augmented reality (AR) and virtual reality (VR), the show aims to provide an immersive experience that intertwines classic acts—such as songs, dances, skits, and crosstalk—with interactive components. This innovative approach is designed to engage audiences and resonate particularly with younger generations, showcasing a dynamic fusion of heritage and modernity.
Adding to the festive excitement, the gala unveiled its official mascot, \"Si Sheng Sheng\", a vibrant green snake embodying the spirit of the Year of the Snake. The design draws inspiration from traditional Chinese culture, featuring intricate details like spiral patterns inspired by a gilded silver Ruyi unearthed from Famen Temple in Shaanxi Province, symbolizing prosperity. The mascot's body is adorned with interwoven vines representing vitality and embellished with blossoms such as begonia, magnolia, and peony, crafted using exquisite filigree techniques. This thoughtful artistry encapsulates the celebratory essence of the Spring Festival, bridging the past and present in a harmonious display.
The CMG Spring Festival Gala, known in China as Chunwan, is a cornerstone of Lunar New Year festivities and holds significant cultural importance. By integrating state-of-the-art technology with cherished traditions, the 2025 gala aspires to create an inclusive and engaging experience for viewers worldwide, reflecting the evolving landscape of contemporary Chinese culture while honoring its rich heritage.
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2025 CMG Spring Festival Gala: Blending tradition with technology
cgtn.com
