The 2025 China Media Group (CMG) Spring Festival Gala, a cornerstone of Chinese New Year celebrations, has entered its final rehearsal phase. Known as Chunwan in China, this annual event seamlessly combines innovation with tradition, captivating audiences both domestically and internationally.
On January 22, the gala completed its fourth rehearsal, finalizing its lineup of performances and technical elements. With cutting-edge augmented reality (AR) and virtual reality (VR) technologies, the show promises an immersive experience. Classic acts such as songs, dances, skits, and crosstalk will be infused with interactive elements designed to engage audiences and particularly appeal to younger generations.
Adding to the festive atmosphere, the gala has unveiled its official mascot, \"Si Sheng Sheng,\" a vibrant green snake symbolizing the Year of the Snake. Inspired by traditional Chinese culture, the design incorporates intricate details like the spiral patterns from a gilded silver Ruyi discovered in northwest China's Shaanxi's Famen Temple, representing prosperity.
The mascot's body features interwoven vines symbolizing vitality and is adorned with flowers such as begonia, magnolia, and peony, crafted with exquisite filigree techniques. This thoughtful design blends heritage with artistry, encapsulating the celebratory spirit of the Spring Festival.
The 2025 CMG Spring Festival Gala aims to deliver a memorable experience that honors Chinese cultural traditions while embracing modern technology. As one of the most-watched television programs during the Lunar New Year, the gala continues to evolve, reflecting the dynamic and influential role of Asia in global affairs.
Reference(s):
2025 CMG Spring Festival Gala: Blending tradition with technology
cgtn.com
