The 2025 China Media Group (CMG) Spring Festival Gala is set to dazzle audiences with a harmonious blend of cultural heritage and technological innovation. As a cherished cornerstone of Chinese New Year celebrations, the gala, known as Chunwan in China, enters its final rehearsal phase, promising a night of unforgettable performances that resonate with both domestic and global viewers.
On January 22, the gala completed its fourth rehearsal, finalizing an impressive lineup that marries timeless traditions with cutting-edge advancements. This year's event leverages state-of-the-art AR and VR technology to create an immersive experience, bringing classic acts like songs, dances, skits, and crosstalk into a new era. The incorporation of interactive elements aims to captivate audiences of all ages, particularly engaging younger generations eager for innovative entertainment.
Adding to the festive excitement, the gala has unveiled its official mascot, \"Si Sheng Sheng,\" a vibrant green snake emblematic of the Year of the Snake. Drawing inspiration from rich Chinese traditions, the mascot features intricate designs such as spiral patterns reminiscent of a gilded silver \"Ruyi\" unearthed from Shaanxi's Famen Temple, symbolizing prosperity and good fortune. Si Sheng Sheng's entwined vine motif represents vitality and growth, adorned with delicately crafted flowers like begonia, magnolia, and peony using exquisite filigree techniques. This thoughtful design encapsulates the celebratory spirit of the Spring Festival, bridging heritage and artistry.
The 2025 CMG Spring Festival Gala not only celebrates the dawn of a new lunar year but also reflects China's dynamic cultural landscape. By seamlessly integrating traditional performances with modern technology, the gala offers a unique experience that honors the past while looking boldly to the future. Viewers worldwide can anticipate a night of joy, unity, and awe-inspiring spectacle as the gala ushers in the Year of the Snake.
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2025 CMG Spring Festival Gala: Blending tradition with technology
cgtn.com