The 2025 China Media Group (CMG) Spring Festival Gala is set to dazzle audiences by blending time-honored traditions with cutting-edge technology. As a hallmark of Chinese New Year festivities, the gala—known locally as Chunwan—has entered its final rehearsal phase, promising a night of unforgettable performances that resonate with viewers worldwide.
On January 22, the gala completed its fourth rehearsal, solidifying an impressive lineup of acts and technological enhancements. This year, the production embraces advanced AR and VR technologies to create an immersive experience. Classic performances of songs, dances, skits, and crosstalk will be elevated with interactive elements designed to captivate audiences, particularly the younger generation seeking innovative entertainment.
Adding to the excitement, the gala unveiled its official mascot, \\"Si Sheng Sheng\\", a vibrant green snake symbolizing the Year of the Snake. Rooted in traditional Chinese culture, the mascot's design is rich with symbolic details. The spiral patterns adorning its body are inspired by a gilded silver Ruyi—a ceremonial scepter representing prosperity—discovered in Shaanxi's historic Famen Temple. Interwoven vines signify vitality, while exquisite filigree-crafted flowers like begonia, magnolia, and peony embellish the mascot, merging heritage with artistry.
The thoughtful integration of tradition and technology in the 2025 CMG Spring Festival Gala not only honors Chinese cultural heritage but also reflects a modern approach to celebration. As the gala approaches, anticipation builds for an event that promises to unite audiences through shared festivity and innovative spectacle.
Reference(s):
2025 CMG Spring Festival Gala: Blending tradition with technology
cgtn.com
