The 2025 China Media Group (CMG) Spring Festival Gala is poised to captivate audiences with a harmonious blend of tradition and technology. As a cornerstone of Chinese New Year celebrations, the gala, known as Chunwan, has entered its final rehearsal phase, promising an unforgettable experience for viewers across China and around the globe.
On January 22, the gala completed its fourth rehearsal, finalizing an impressive lineup of performances and technical elements. This year's production embraces cutting-edge augmented reality (AR) and virtual reality (VR) technologies, creating an immersive spectacle that brings classic performances into the digital age. Viewers can anticipate a dynamic mix of songs, dances, skits, and crosstalk, all enhanced with interactive elements designed to engage audiences and appeal to younger generations.
A highlight of the upcoming gala is the unveiling of its official mascot, \"Si Sheng Sheng,\" a vibrant green snake symbolizing the Year of the Snake. Drawing inspiration from traditional Chinese culture, the mascot's design features intricate details such as spiral patterns from a gilded silver Ruyi scepter discovered in Shaanxi's Famen Temple, symbolizing prosperity. \"Si Sheng Sheng\" embodies vitality with its body adorned in interwoven vines and flowers like begonia, magnolia, and peony, crafted using exquisite filigree techniques. This thoughtful design seamlessly blends heritage with artistry, encapsulating the celebratory spirit of the Spring Festival.
The CMG Spring Festival Gala continues to be a significant cultural event that showcases China's rich traditions while embracing modern innovation. By integrating advanced technology with time-honored performances, the 2025 gala aims to deliver a compelling narrative that resonates with audiences of all ages, celebrating the Lunar New Year in a truly spectacular fashion.
Reference(s):
2025 CMG Spring Festival Gala: Blending tradition with technology
cgtn.com
