2025_CMG_Spring_Festival_Gala__Tradition_Meets_Technology_in_Final_Rehearsal

2025 CMG Spring Festival Gala: Tradition Meets Technology in Final Rehearsal

The 2025 China Media Group (CMG) Spring Festival Gala, a highlight of the Chinese New Year celebrations, is entering its final rehearsal phase, promising a spectacular blend of tradition and modernity. Known locally as Chunwan, this annual event holds significant cultural importance, captivating audiences across the Chinese mainland and around the world.

On January 22, the gala completed its fourth rehearsal, finalizing an impressive lineup of performances and technical elements. This year's show embraces cutting-edge augmented reality (AR) and virtual reality (VR) technologies to create an immersive experience. Classic acts such as songs, dances, skits, and crosstalk are interwoven with interactive elements designed to engage audiences, particularly appealing to younger generations.

Adding to the festive spirit, the gala unveiled its official mascot, \"Si Sheng Sheng,\" a vibrant green snake symbolizing the Year of the Snake. Drawing inspiration from traditional Chinese culture, the mascot features intricate spiral patterns derived from a gilded silver \"Ruyi\" unearthed at Famen Temple in northwest China's Shaanxi Province, symbolizing prosperity. The snake's body is entwined with vines representing vitality and adorned with flowers like begonia, magnolia, and peony, crafted with exquisite filigree techniques. This thoughtful design harmoniously blends heritage with artistry, encapsulating the celebratory essence of the Spring Festival.

The 2025 CMG Spring Festival Gala promises to be a memorable event that honors time-honored traditions while embracing technological innovation. As anticipation builds, audiences around the world look forward to joining in the celebrations and experiencing the rich cultural tapestry that the gala offers.

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