The 2025 China Media Group (CMG) Spring Festival Gala, a cornerstone of Chinese New Year celebrations, has entered its final rehearsal phase. This annual event, known in China as Chunwan, seamlessly blends innovation with tradition, captivating audiences across the Chinese mainland and the world.
On January 22, the gala completed its fourth rehearsal, finalizing an impressive lineup of performances and technical elements. With the integration of cutting-edge augmented reality (AR) and virtual reality (VR) technologies, the show promises an immersive experience like never before. Classic acts such as songs, dances, skits, and crosstalk will be enhanced with interactive elements, aiming to engage audiences and attract younger generations.
Adding to the festive atmosphere, the gala has unveiled its official mascot, \"Si Sheng Sheng\", a vibrant green snake symbolizing the Year of the Snake. Drawing inspiration from traditional Chinese culture, the design features intricate details, including spiral patterns from a gilded silver \"Ruyi\" unearthed at Famen Temple in Shaanxi Province, symbolizing prosperity. Si Sheng Sheng's body is adorned with interwoven vines representing vitality and embellished with flowers like begonia, magnolia, and peony, crafted with exquisite filigree techniques. This thoughtful design merges heritage with artistry, encapsulating the celebratory spirit of the Spring Festival.
The CMG Spring Festival Gala, broadcast on Lunar New Year's Eve, is a cultural phenomenon that unites families and communities in celebration. This year's gala is poised to set new standards by bridging traditional performances with modern technology, reflecting China's dynamic cultural evolution. As anticipation builds, audiences worldwide look forward to a spectacular showcase that honors age-old customs while embracing the future.
Reference(s):
2025 CMG Spring Festival Gala: Blending tradition with technology
cgtn.com
