2025 CMG Spring Festival Gala: Tradition Meets Technology
The 2025 China Media Group (CMG) Spring Festival Gala, a cornerstone of Chinese New Year celebrations, has entered its final rehearsal phase. Known in China as Chunwan, this annual event brings together millions of viewers to celebrate the Lunar New Year with a spectacular showcase of culture and entertainment.
On January 22, the gala completed its fourth and final rehearsal, solidifying its lineup of performances and innovative technical elements. This year's gala promises an immersive experience, blending traditional acts such as songs, dances, skits, and crosstalk with cutting-edge technology like augmented reality (AR) and virtual reality (VR). The integration of interactive elements aims to engage audiences more deeply and attract younger generations to the festivities.
Adding to the excitement, the gala has unveiled its official mascot, \"Si Sheng Sheng\", a vibrant green snake symbolizing the Year of the Snake. Inspired by traditional Chinese culture, the mascot's design incorporates intricate details from historical artifacts, such as the spiral patterns from a gilded silver Ruyi discovered in Shaanxi's Famen Temple. These patterns represent prosperity and good fortune.
\"Si Sheng Sheng\" embodies vitality with interwoven vines along its body and is adorned with flowers like begonia, magnolia, and peony, crafted using exquisite filigree techniques. This thoughtful design blends heritage with artistry, encapsulating the celebratory spirit of the Spring Festival and highlighting the richness of Chinese cultural traditions.
By marrying tradition with technology, the 2025 CMG Spring Festival Gala seeks to provide an unforgettable experience for audiences both in China and around the world. As the Lunar New Year approaches, viewers eagerly anticipate a night of celebration that honors the past while embracing the future.
Reference(s):
2025 CMG Spring Festival Gala: Blending tradition with technology
cgtn.com
