The 2025 China Media Group (CMG) Spring Festival Gala, a cornerstone of Chinese New Year celebrations, has entered its final rehearsal phase. Known as Chunwan in China, this annual event is renowned for blending innovation with tradition, captivating audiences both in China and around the world.
On January 22, the gala completed its fourth rehearsal, solidifying its lineup of performances and technical elements. This year's show promises an immersive experience with the incorporation of cutting-edge augmented reality (AR) and virtual reality (VR) technologies. By fusing classic acts such as songs, dances, skits, and crosstalk with interactive elements, the gala aims to engage viewers and attract a broader audience, particularly among younger generations.
Adding to the festive atmosphere, the gala has unveiled its official mascot, \"Si Sheng Sheng,\" a vibrant green snake symbolizing the Year of the Snake. Inspired by traditional Chinese culture, the mascot's design features intricate details, including spiral patterns from a gilded silver Ruyi unearthed at Famen Temple in northwest China's Shaanxi Province, symbolizing prosperity. The snake's body is adorned with interwoven vines representing vitality and embellished with flowers such as begonia, magnolia, and peony, crafted using exquisite filigree techniques. This thoughtful design seamlessly blends heritage with artistry, encapsulating the celebratory spirit of the Spring Festival.
The 2025 CMG Spring Festival Gala continues to uphold its tradition of showcasing China's rich cultural heritage while embracing modern technology. As anticipation builds, audiences worldwide look forward to a spectacular evening that honors tradition and celebrates innovation, uniting viewers in a shared festive spirit.
Reference(s):
2025 CMG Spring Festival Gala: Blending tradition with technology
cgtn.com
