The 2025 China Media Group (CMG) Spring Festival Gala, a cornerstone of Chinese New Year celebrations, is entering its final rehearsal phase. Known in China as Chunwan, this annual event intertwines tradition with innovation, captivating audiences both in China and around the world.
On January 22, the gala completed its fourth rehearsal, finalizing its lineup of performances and technical elements. This year's gala promises an immersive experience by integrating cutting-edge AR and VR technology. Classic acts such as songs, dances, skits, and crosstalk will be enhanced with interactive elements aimed at engaging audiences, particularly the younger generations.
Adding to the festive atmosphere, the gala unveiled its official mascot, \"Si Sheng Sheng\", a vibrant green snake symbolizing the Year of the Snake. Inspired by traditional Chinese culture, the mascot incorporates intricate details. The spiral patterns are drawn from a gilded silver Ruyi discovered in northwest China's Shaanxi's Famen Temple, representing prosperity. The mascot's body features interwoven vines symbolizing vitality and is adorned with flowers such as begonia, magnolia, and peony, crafted with exquisite filigree techniques. This thoughtful design blends heritage with artistry, encapsulating the celebratory spirit of the Spring Festival.
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2025 CMG Spring Festival Gala: Blending tradition with technology
cgtn.com