The 2025 China Media Group (CMG) Spring Festival Gala is poised to mesmerize audiences once again as it enters its final rehearsal phase. As a cornerstone of Chinese New Year celebrations, this annual event, known as Chunwan in China, beautifully weaves together innovation and tradition, captivating viewers across China and around the globe.
On January 22, the gala reached a significant milestone by completing its fourth rehearsal, finalizing an exciting lineup of performances and technical elements. This year's show promises to be a visual feast, leveraging cutting-edge augmented and virtual reality (AR and VR) technologies to deliver an immersive experience like never before. By blending classic acts—songs, dances, skits, and crosstalk—with interactive elements, the gala aims to engage audiences on a deeper level and attract a broader viewership, particularly among younger generations.
Adding to the festive atmosphere, the gala has unveiled its official mascot, \"Si Sheng Sheng,\" a vibrant green snake symbolizing the Year of the Snake. Drawing inspiration from traditional Chinese culture, the mascot's design is rich with intricate details. It incorporates spiral patterns found on a gilded silver \"Ruyi\" unearthed from Famen Temple in northwest China's Shaanxi Province, symbolizing prosperity and good fortune. The snake's body is adorned with interwoven vines representing vitality and is embellished with flowers such as begonia, magnolia, and peony, all crafted using exquisite filigree techniques. This thoughtful design seamlessly blends heritage with artistry, encapsulating the celebratory spirit of the Spring Festival.
As anticipation builds, the 2025 CMG Spring Festival Gala promises to be a spectacular event that honors tradition while embracing modern technology, offering audiences a unique and unforgettable celebration of the Lunar New Year.
Reference(s):
2025 CMG Spring Festival Gala: Blending tradition with technology
cgtn.com
