The 2025 China Media Group (CMG) Spring Festival Gala, a cornerstone of Chinese New Year celebrations, is poised to captivate audiences with a fusion of time-honored traditions and cutting-edge technology. As the gala enters its final rehearsal phase, excitement builds both in China and around the globe.
On January 22, the gala completed its fourth rehearsal, solidifying an impressive lineup of performances and technical elements. This year's show promises an immersive experience, utilizing advanced AR and VR technology to bring a new dimension to classic acts such as songs, dances, skits, and crosstalk. Interactive elements are set to engage viewers like never before, aiming to attract a wider audience, particularly among younger generations.
Adding to the festive spirit, the gala has unveiled its official mascot, \"Si Sheng Sheng,\" a vibrant green snake symbolizing the Year of the Snake. Inspired by traditional Chinese culture, the mascot's design features intricate details, including spiral patterns reminiscent of a gilded silver Ruyi unearthed from northwest China's Shaanxi's Famen Temple, symbolizing prosperity. Si Sheng Sheng's body intertwines with vines representing vitality and is adorned with flowers such as begonia, magnolia, and peony, crafted using exquisite filigree techniques. This thoughtful design beautifully blends heritage with artistry, embodying the celebratory essence of the Spring Festival.
The CMG Spring Festival Gala, known as Chunwan in China, has long been a highlight of Lunar New Year festivities, bringing families together to celebrate cultural heritage and shared traditions. This year's innovative approach reflects a commitment to honoring the past while embracing the future, ensuring the gala remains a vibrant and unifying event for audiences worldwide.
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2025 CMG Spring Festival Gala: Blending tradition with technology
cgtn.com
