The 2025 China Media Group (CMG) Spring Festival Gala is gearing up to dazzle audiences worldwide as it enters its final rehearsal phase. This annual extravaganza, known as Chunwan in China, is a cornerstone of Lunar New Year celebrations, blending centuries-old traditions with modern innovation to captivate viewers across the globe.
On January 22, the gala completed its fourth rehearsal, finalizing an impressive lineup of performances and technical elements. This year's show embraces cutting-edge augmented reality (AR) and virtual reality (VR) technologies to create an immersive experience that brings the festive spirit to life. Classic performances of song, dance, skits, and crosstalk are infused with interactive elements designed to engage audiences, particularly younger generations, and to foster a deeper connection with cultural heritage.
Adding to the excitement, the gala unveiled its official mascot, \"Si Sheng Sheng,\" a vibrant green snake symbolizing the Year of the Snake. Drawing inspiration from traditional Chinese culture, the mascot features intricate details such as spiral patterns from a gilded silver Ruyi scepter discovered in Shaanxi's Famen Temple, a symbol of prosperity. The snake's body intertwines with vines representing vitality and is adorned with flowers like begonia, magnolia, and peony, crafted using exquisite filigree techniques. This thoughtful design weaves heritage and artistry, encapsulating the celebratory spirit of the Spring Festival.
The CMG Spring Festival Gala continues to be a cultural beacon, showcasing China's dynamic evolution while honoring its rich traditions. By integrating advanced technology with classical elements, the 2025 gala promises to offer a unique and unforgettable experience for audiences both in China and around the world.
Reference(s):
2025 CMG Spring Festival Gala: Blending tradition with technology
cgtn.com
