The 2025 China Media Group (CMG) Spring Festival Gala, a cornerstone of Chinese New Year celebrations, has entered its final rehearsal phase. Known in China as Chunwan, this annual event is renowned for blending innovation with tradition, captivating audiences both within China and around the world.
On January 22, the gala completed its fourth rehearsal, finalizing a lineup that marries classic performances with cutting-edge technology. Audiences can look forward to an immersive experience enhanced by advanced AR and VR technologies. Traditional acts such as songs, dances, skits, and crosstalk will be presented with interactive elements designed to engage viewers and appeal to a broader audience, particularly younger generations.
Adding to the festive atmosphere, the gala has unveiled its official mascot, \"Si Sheng Sheng,\" a vibrant green snake symbolizing the Year of the Snake. Inspired by traditional Chinese culture, the mascot's design incorporates intricate details like spiral patterns from a gilded silver Ruyi—a ceremonial scepter symbolizing prosperity—discovered at Famen Temple in Shaanxi Province, northwest China. The snake's body features interwoven vines representing vitality and is adorned with flowers such as begonia, magnolia, and peony, crafted using exquisite filigree techniques. This thoughtful design blends cultural heritage with artistic expression, encapsulating the celebratory spirit of the Spring Festival.
The 2025 CMG Spring Festival Gala promises to be a spectacular showcase that honors longstanding traditions while embracing technological innovation. As anticipation builds, audiences worldwide eagerly await a celebration that not only entertains but also resonates with the dynamic and evolving cultural landscape of China.
Reference(s):
2025 CMG Spring Festival Gala: Blending tradition with technology
cgtn.com
