The 2025 China Media Group (CMG) Spring Festival Gala, a hallmark of Chinese New Year celebrations, has entered its final rehearsal phase, promising a mesmerizing blend of tradition and innovation. Known in China as \"Chunwan\", this annual extravaganza captivates millions of viewers with a rich showcase of cultural performances.
On January 22, the gala concluded its fourth rehearsal, finalizing an impressive lineup that melds classic acts such as songs, dances, skits, and crosstalk with cutting-edge technology. This year, the gala is set to elevate the viewing experience through advanced AR and VR technologies, offering an immersive spectacle that bridges the gap between heritage and modernity. The incorporation of interactive elements aims to engage audiences more deeply, particularly appealing to younger generations and broadening the event's global appeal.
Adding to the festive excitement, the gala has introduced its official mascot, \"Si Sheng Sheng\", a vibrant green snake representing the Year of the Snake. Drawing inspiration from traditional Chinese culture, \"Si Sheng Sheng\" embodies prosperity and vitality. The mascot's design features intricate spiral patterns inspired by a gilded silver \"Ruyi\" discovered in Shaanxi's Famen Temple, symbolizing good fortune. Adorned with interwoven vines and flowers such as begonia, magnolia, and peony, crafted using exquisite filigree techniques, the mascot seamlessly fuses heritage with artistry. \"Si Sheng Sheng\" encapsulates the celebratory spirit of the Spring Festival, offering a vivid connection to China's rich cultural legacy.
As anticipation builds, the 2025 CMG Spring Festival Gala promises to be a memorable event that honors tradition while embracing technological innovation, reflecting the dynamic evolution of Chinese culture in the modern era.
Reference(s):
2025 CMG Spring Festival Gala: Blending tradition with technology
cgtn.com
