The 2025 China Media Group (CMG) Spring Festival Gala has entered its final rehearsal phase, promising a spectacular celebration that blends innovation with cherished traditions. As a cornerstone of Chinese New Year festivities, the gala, known as Chunwan in China, captivates audiences both domestically and around the globe.
On January 22, the gala completed its fourth rehearsal, finalizing an impressive lineup of performances and technical elements. This year's event embraces cutting-edge augmented reality (AR) and virtual reality (VR) technologies, offering an immersive experience that brings new dimensions to classic acts such as songs, dances, skits, and crosstalk. Interactive elements have been incorporated to engage viewers, particularly aiming to captivate younger generations and broaden the gala's appeal.
Adding to the festive atmosphere, the gala unveiled its official mascot, \"Si Sheng Sheng,\" a vibrant green snake symbolizing the Year of the Snake. Inspired by traditional Chinese culture, the mascot's design features intricate details, including spiral patterns derived from a gilded silver \"Ruyi\" scepter discovered in Shaanxi's Famen Temple, representing prosperity. The snake's body is adorned with interwoven vines symbolizing vitality and embellished with flowers such as begonia, magnolia, and peony, crafted using exquisite filigree techniques. This thoughtful design seamlessly blends heritage and artistry, embodying the celebratory spirit of the Spring Festival.
The 2025 CMG Spring Festival Gala continues its tradition of bringing joy and unity, showcasing China's rich cultural heritage while embracing modern innovations. Audiences can anticipate a memorable event that not only honors longstanding customs but also reflects the dynamic and evolving landscape of contemporary Chinese culture.
