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2025 CMG Spring Festival Gala Showcases Tradition and Technology with “Si Sheng Sheng” Mascot

The 2025 China Media Group (CMG) Spring Festival Gala, a hallmark of Lunar New Year celebrations, is set to captivate audiences with a harmonious blend of tradition and cutting-edge technology. Entering its final rehearsal phase, the gala, known as Chunwan in China, promises an immersive experience that honors cultural heritage while embracing innovation.

On January 22, the gala concluded its fourth rehearsal, finalizing an impressive lineup of performances and technical enhancements. This year's show integrates advanced AR and VR technology, offering viewers an interactive journey through classic acts such as songs, dances, skits, and crosstalk. The incorporation of these technologies aims to engage a wider audience, particularly younger generations, by presenting traditional art forms in a modern and dynamic format.

Adding to the excitement, the gala has unveiled its official mascot, \"Si Sheng Sheng,\" a vibrant green snake symbolizing the Year of the Snake. Drawing inspiration from traditional Chinese culture, the mascot features intricate spiral patterns derived from a gilded silver Ruyi artifact unearthed at Famen Temple in Shaanxi Province, representing prosperity and good fortune.

\"Si Sheng Sheng\" embodies vitality through its entwined vine motifs and is adorned with flowers such as begonia, magnolia, and peony, each crafted using exquisite filigree techniques. The thoughtful design seamlessly weaves heritage with artistry, encapsulating the celebratory spirit of the Spring Festival and resonating with audiences both within the Chinese mainland and around the world.

The 2025 CMG Spring Festival Gala not only showcases the richness of Chinese culture but also highlights the country's strides in technological innovation. By merging tradition with modernity, the gala continues to be a cornerstone event that unites families and communities in celebration of the Lunar New Year.

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