The 2025 China Media Group (CMG) Spring Festival Gala is set to dazzle audiences as it enters its final rehearsal phase. As a cornerstone of Chinese New Year celebrations, the gala—known as Chunwan in China—beautifully weaves together innovation and tradition, captivating millions both at home and abroad.
On January 22, the gala completed its fourth rehearsal, finalizing a lineup that promises to be both spectacular and immersive. By integrating cutting-edge augmented reality (AR) and virtual reality (VR) technologies, this year's show offers an unprecedented experience. Classic performances such as songs, dances, skits, and crosstalk are enhanced with interactive elements designed to engage a broader audience, especially younger generations.
Adding to the excitement, the gala has unveiled its official mascot, \"Si Sheng Sheng\", a vibrant green snake symbolizing the Year of the Snake. Drawing inspiration from traditional Chinese culture, the mascot's design features intricate details. The spiral patterns are inspired by a gilded silver Ruyi—a ceremonial scepter symbolizing prosperity—discovered in northwest China's Shaanxi's Famen Temple. The snake's body is adorned with interwoven vines representing vitality and embellished with flowers like begonia, magnolia, and peony, all crafted using exquisite filigree techniques. This thoughtful design harmoniously blends heritage with artistry, encapsulating the celebratory spirit of the Spring Festival.
The 2025 CMG Spring Festival Gala not only celebrates cultural heritage but also showcases China's advances in technology and media. By embracing innovation while honoring traditions, the gala continues to be a significant event that brings families and communities together during the most important festival in the Chinese calendar.
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2025 CMG Spring Festival Gala: Blending tradition with technology
cgtn.com