The 2025 China Media Group (CMG) Spring Festival Gala is poised to captivate audiences once again, as it enters its final rehearsal phase. Revered as an integral part of Chinese New Year celebrations, the gala—known as Chunwan in China—seamlessly blends time-honored traditions with innovative technology, promising a spectacular showcase for viewers around the globe.
On January 22, the gala completed its fourth rehearsal, finalizing an impressive lineup of performances and technical elements. This year's edition aims to offer an immersive experience through the integration of cutting-edge augmented reality (AR) and virtual reality (VR) technology. By fusing classic acts such as songs, dances, skits, and crosstalk with interactive elements, the gala seeks to engage audiences of all ages, with a particular focus on attracting younger generations.
Adding to the festive excitement, the gala has unveiled its official mascot, \"Si Sheng Sheng\", a vibrant green snake symbolizing the Year of the Snake. Inspired by rich traditional Chinese culture, the mascot's design incorporates intricate details. The spiral patterns adorning Si Sheng Sheng are derived from a gilded silver Ruyi—a ceremonial scepter—discovered at Famen Temple in northwest China's Shaanxi Province, symbolizing prosperity and good fortune.
Si Sheng Sheng's body features interwoven vines representing vitality and growth, adorned with delicate flowers such as begonia, magnolia, and peony. These elements are crafted using exquisite filigree techniques, showcasing the artistry and heritage ingrained in Chinese craftsmanship. The thoughtful design not only encapsulates the celebratory spirit of the Spring Festival but also bridges cultural heritage with modern creativity.
As anticipation builds, the 2025 CMG Spring Festival Gala stands as a testament to the enduring cultural significance and evolving artistry of this cherished event. By harmoniously blending tradition with technology, the gala promises to deliver an unforgettable experience that honors the past while embracing the future, uniting audiences both in the Chinese mainland and across the world in celebration of the Lunar New Year.
Reference(s):
2025 CMG Spring Festival Gala: Blending tradition with technology
cgtn.com
