The 2025 China Media Group (CMG) Spring Festival Gala, a cornerstone of Chinese New Year celebrations, has entered its final rehearsal phase. Known as Chunwan in China, this annual extravaganza is famed for its rich cultural significance, seamlessly blending innovation with tradition to captivate audiences across the Chinese mainland and around the world.
On January 22, the gala completed its fourth rehearsal, finalizing an impressive lineup of performances and technical elements. This year's show promises to be especially immersive, utilizing cutting-edge augmented reality (AR) and virtual reality (VR) technologies. By integrating interactive elements with classic acts such as songs, dances, skits, and crosstalk, the gala aims to engage audiences deeply and attract a broader viewership, particularly among younger generations.
Adding to the festive atmosphere, the gala has unveiled its official mascot, \"Si Sheng Sheng,\" a vibrant green snake symbolizing the Year of the Snake. Drawing inspiration from traditional Chinese culture, the design incorporates intricate details like the spiral patterns from a gilded silver \"Ruyi\" scepter unearthed at Famen Temple in Shaanxi Province, representing prosperity. The mascot's body intertwines with vines symbolizing vitality and is adorned with flowers such as begonia, magnolia, and peony, crafted with exquisite filigree techniques. This thoughtful design beautifully blends heritage with artistry, encapsulating the celebratory spirit of the Spring Festival.
The CMG Spring Festival Gala remains a cherished tradition, reflecting the evolving dynamics of Chinese culture. By embracing technological advancements while honoring time-honored customs, the gala continues to resonate with audiences globally, uniting people in celebration of the Lunar New Year.
Reference(s):
2025 CMG Spring Festival Gala: Blending tradition with technology
cgtn.com
