The 2025 China Media Group (CMG) Spring Festival Gala, a hallmark of Chinese New Year celebrations, is poised to captivate global audiences by blending rich traditions with cutting-edge technology. As it enters its final rehearsal phase, the gala promises an immersive experience that bridges generations and cultures.
On January 22, CMG completed the fourth rehearsal of the gala, finalizing an impressive lineup of performances and technical elements. This year's show integrates advanced AR and VR technologies, offering an interactive platform that enhances classic acts such as songs, dances, skits, and crosstalk. By infusing modern technology into traditional performances, the gala aims to engage a broader audience, particularly drawing the interest of younger generations worldwide.
Adding to the festive excitement, the gala unveiled its official mascot, \"Si Sheng Sheng\", a vibrant green snake symbolizing the Year of the Snake. Inspired by traditional Chinese culture, the mascot's design features intricate details that embody prosperity and vitality. Elements such as the spiral patterns from a gilded silver Ruyi unearthed from Famen Temple in Shaanxi province represent good fortune. The snake's body showcases interwoven vines and is adorned with flowers like begonia, magnolia, and peony, crafted using exquisite filigree techniques. This thoughtful design blends heritage with artistry, encapsulating the celebratory spirit of the Spring Festival.
The CMG Spring Festival Gala, known in China as Chunwan, has been a staple of Lunar New Year festivities, bringing families together to celebrate cultural heritage. By embracing technological innovation, the 2025 gala continues this tradition while showcasing China's dynamic advancement in the arts and media. Viewers around the world can anticipate a spectacular event that honors the past while looking to the future.
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2025 CMG Spring Festival Gala: Blending tradition with technology
cgtn.com
