The 2025 China Media Group (CMG) Spring Festival Gala, a cornerstone of Chinese New Year celebrations, has entered its final rehearsal phase, promising an unforgettable fusion of tradition and innovation. Known in China as Chunwan, this annual extravaganza captivates audiences across the Chinese mainland and around the globe, celebrating the rich cultural heritage of the Spring Festival.
On January 22, the gala completed its fourth and final rehearsal, cementing an impressive lineup of performances and cutting-edge technological elements. This year's show is set to push the boundaries of entertainment by integrating advanced AR and VR technologies, offering viewers an immersive experience like never before. Classic acts such as songs, dances, skits, and crosstalk are reimagined with interactive components aimed at engaging audiences, particularly appealing to younger generations.
Adding to the festive excitement, the gala unveiled its official mascot, \"Si Sheng Sheng,\" a vibrant green snake symbolizing the Year of the Snake. Drawing inspiration from traditional Chinese culture, the mascot's design is rich with symbolism and artistry. The spiral patterns adorning Si Sheng Sheng are reminiscent of a gilded silver Ruyi—a ceremonial scepter representing prosperity—unearthed from the Famen Temple in Shaanxi Province. The snake's body intertwines with lush vines symbolizing vitality and is embellished with flowers like begonia, magnolia, and peony, all crafted using exquisite filigree techniques. This thoughtful design seamlessly blends heritage with modern aesthetics, encapsulating the joyous spirit of the Spring Festival.
The gala's innovative approach reflects a broader trend in Chinese entertainment, where tradition meets technology to create experiences that resonate with both domestic and international audiences. By embracing advanced technologies and fresh artistic expressions, the 2025 CMG Spring Festival Gala aims to forge a deeper connection with viewers worldwide, highlighting the enduring appeal of Chinese culture while ushering in the Lunar New Year with renewed vigor.
Reference(s):
2025 CMG Spring Festival Gala: Blending tradition with technology
cgtn.com
