The 2025 China Media Group (CMG) Spring Festival Gala is gearing up to dazzle audiences as it enters its final rehearsal phase. A cherished cornerstone of Chinese New Year celebrations, this annual event—known as "Chunwan" in China—seamlessly blends innovation with tradition, captivating viewers both in China and around the globe.
On January 22, the gala completed its fourth rehearsal, solidifying its lineup of performances and technical elements. This year’s show promises an immersive experience with the incorporation of cutting-edge augmented reality (AR) and virtual reality (VR) technologies. By integrating classic acts such as songs, dances, skits, and crosstalk with interactive elements, the gala aims to engage audiences deeply and attract a broader demographic, particularly younger generations.
Adding to the festive atmosphere, CMG has unveiled its official mascot for the gala: "Si Sheng Sheng," a vibrant green snake symbolizing the Year of the Snake. Drawing inspiration from traditional Chinese culture, the design features intricate details like spiral patterns derived from a gilded silver "Ruyi" unearthed at Famen Temple in Shaanxi province, symbolizing prosperity. The mascot’s body intertwines vines representing vitality and is adorned with flowers such as begonia, magnolia, and peony, crafted using exquisite filigree techniques. This thoughtful design beautifully melds heritage with artistry, encapsulating the celebratory spirit of the Spring Festival.
The CMG Spring Festival Gala has long been a highlight of Lunar New Year festivities, bringing families together to celebrate and reflect on cultural heritage. By embracing technological advancements while honoring traditional art forms, the 2025 gala seeks to create a memorable experience that bridges generations and showcases the dynamic nature of contemporary Chinese culture.
As anticipation builds, viewers around the world eagerly await the gala’s broadcast, set to illuminate screens with a spectacular display of talent, innovation, and cultural richness. The 2025 CMG Spring Festival Gala not only honors time-honored traditions but also paves the way for the future of entertainment in the digital age.
Reference(s):
2025 CMG Spring Festival Gala: Blending tradition with technology
cgtn.com
