The 2025 China Media Group (CMG) Spring Festival Gala, a cornerstone of Chinese New Year celebrations, is set to dazzle audiences with a harmonious blend of tradition and cutting-edge technology. As it enters its final rehearsal phase, anticipation builds for an event that consistently captivates viewers across the Chinese mainland and around the globe.
On January 22, the gala completed its fourth rehearsal, solidifying an impressive lineup of performances and technical feats. This year's show promises an immersive experience, utilizing state-of-the-art AR and VR technology to enhance classic acts such as songs, dances, skits, and crosstalk. The incorporation of interactive elements is designed to engage audiences deeply and attract a broader viewership, particularly among younger generations.
Adding to the festive atmosphere, the gala has unveiled its official mascot, \"Si Sheng Sheng\", a vibrant green snake symbolizing the Year of the Snake. Drawing inspiration from traditional Chinese culture, the mascot features intricate details like spiral patterns from a gilded silver \"Ruyi\" discovered in Shaanxi's Famen Temple, representing prosperity. Interwoven vines symbolize vitality along the snake's body, adorned with flowers such as begonia, magnolia, and peony, crafted with exquisite filigree techniques. This thoughtful design seamlessly blends heritage with artistry, encapsulating the celebratory spirit of the Spring Festival.
The CMG Spring Festival Gala, also known as Chunwan in China, is more than an annual televised event; it's a cultural phenomenon that brings families together to celebrate the Lunar New Year. By embracing technological innovation, the 2025 gala aims to honor age-old traditions while resonating with contemporary audiences, reflecting the dynamic evolution of Chinese culture.
Reference(s):
2025 CMG Spring Festival Gala: Blending tradition with technology
cgtn.com
