The 2025 China Media Group (CMG) Spring Festival Gala, a cornerstone of the Chinese New Year celebrations, has entered its final rehearsal phase. Known as Chunwan in China, this annual extravaganza seamlessly combines innovation with tradition, captivating audiences both in the Chinese mainland and around the world.
On January 22, the gala completed its fourth rehearsal, finalizing an impressive lineup of performances and technical elements. This year's show promises an immersive experience, utilizing cutting-edge AR and VR technology to bring classic acts\u2014songs, dances, skits, and crosstalk\u2014to life in new and interactive ways. By integrating these technological advancements, the gala aims to engage audiences on a deeper level and attract a broader viewership, particularly among younger generations.
Adding to the festive atmosphere, the gala has unveiled its official mascot, \"Si Sheng Sheng,\" a vibrant green snake symbolizing the Year of the Snake. Inspired by traditional Chinese culture, the mascot's design incorporates intricate details, including spiral patterns from a gilded silver Ruyi\u2014a ceremonial scepter\u2014discovered in northwest China's Shaanxi Province's Famen Temple, representing prosperity. The snake's body features interwoven vines symbolizing vitality and is adorned with flowers such as begonia, magnolia, and peony, crafted with exquisite filigree techniques. This thoughtful design blends heritage with artistry, encapsulating the celebratory spirit of the Spring Festival.
The CMG Spring Festival Gala has long been a highlight of Lunar New Year festivities, drawing millions of viewers who tune in to celebrate familial bonds and cultural heritage. By embracing modern technology while honoring traditional customs, the 2025 gala exemplifies China's dynamic approach to cultural preservation and innovation. As anticipation builds, audiences around the globe look forward to a spectacular showcase that not only entertains but also bridges generations through shared traditions and cutting-edge experiences.
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2025 CMG Spring Festival Gala: Blending tradition with technology
cgtn.com
