2025 CMG Spring Festival Gala: Blending Tradition with Technology
The 2025 China Media Group (CMG) Spring Festival Gala, a cornerstone of Chinese New Year celebrations, is set to dazzle audiences with a harmonious blend of tradition and innovation. As it enters its final rehearsal phase, the annual event, known as Chunwan in China, promises an unforgettable experience that captivates viewers both in China and around the globe.
On January 22, the gala completed its fourth rehearsal, finalizing an impressive lineup of performances and advanced technical elements. Embracing cutting-edge augmented reality (AR) and virtual reality (VR) technologies, the show aims to provide an immersive experience that brings a modern twist to classic entertainment. Audiences can look forward to a dynamic mix of songs, dances, skits, and crosstalk infused with interactive elements designed to engage viewers and particularly appeal to younger generations.
Adding to the festive atmosphere, the gala has unveiled its official mascot, \"Si Sheng Sheng\", a vibrant green snake symbolizing the Year of the Snake. Inspired by traditional Chinese culture, the mascot's design incorporates intricate details such as spiral patterns from a gilded silver Ruyi discovered at Famen Temple in northwest China's Shaanxi Province, representing prosperity. \"Si Sheng Sheng\" features a body adorned with interwoven vines symbolizing vitality, and embellished with flowers like begonia, magnolia, and peony, crafted using exquisite filigree techniques. The thoughtful design beautifully merges heritage with artistry, encapsulating the celebratory spirit of the Spring Festival.
With its innovative approach, the 2025 CMG Spring Festival Gala seeks to honor time-honored traditions while embracing modern technology, offering audiences a unique celebration of Chinese culture. As anticipation builds, viewers worldwide eagerly await a spectacular showcase that pays homage to the past and looks forward to the future.
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2025 CMG Spring Festival Gala: Blending tradition with technology
cgtn.com
