The 2025 China Media Group (CMG) Spring Festival Gala, a cornerstone of Chinese New Year celebrations, has entered its final rehearsal phase. Celebrated as Chunwan in China, the annual event combines innovation with tradition, captivating audiences both within the Chinese mainland and around the world.
On January 22, the gala completed its fourth rehearsal, finalizing its lineup of performances and technical elements. Incorporating cutting-edge augmented reality (AR) and virtual reality (VR) technologies, the show promises an immersive experience that blends classic acts such as songs, dances, skits, and crosstalk with interactive elements designed to engage audiences and attract a broader demographic, particularly younger generations.
Adding to the festive atmosphere, the gala has unveiled its official mascot, \"Si Sheng Sheng,\" a vibrant green snake symbolizing the Year of the Snake. Inspired by traditional Chinese culture, the design integrates intricate details like spiral patterns from a gilded silver \"Ruyi\" discovered in northwest China's Shaanxi's Famen Temple, representing prosperity. The mascot's body features interwoven vines symbolizing vitality and is adorned with flowers such as begonia, magnolia, and peony, crafted with exquisite filigree techniques. This thoughtful design merges heritage with artistry, encapsulating the celebratory spirit of the Spring Festival.
Reference(s):
2025 CMG Spring Festival Gala: Blending tradition with technology
cgtn.com
