2025_CMG_Spring_Festival_Gala_Blends_Tradition_with_Cutting_edge_Technology

2025 CMG Spring Festival Gala Blends Tradition with Cutting-edge Technology

The 2025 China Media Group (CMG) Spring Festival Gala, a hallmark of Chinese New Year celebrations, is set to mesmerize audiences with a harmonious blend of tradition and technology. As the gala enters its final rehearsal phase, anticipation builds for an unforgettable showcase that bridges generations and cultures.

On January 22, the gala completed its fourth rehearsal, finalizing an impressive lineup of performances intertwined with state-of-the-art technology. Employing cutting-edge augmented reality (AR) and virtual reality (VR) elements, the show promises an immersive experience like never before. Classic acts including songs, dances, skits, and crosstalk will be revitalized with interactive features designed to captivate viewers, particularly the younger generation.

Adding to the festivities, the gala has unveiled its official mascot, \"Si Sheng Sheng,\" a vibrant green snake heralding the Year of the Snake. Drawing inspiration from traditional Chinese culture, the mascot embodies prosperity and vitality. Its design features intricate spiral patterns derived from a gilded silver \"Ruyi\" unearthed at Famen Temple in northwest China's Shaanxi Province. The snake's body is interwoven with vines symbolizing life and adorned with flowers such as begonia, magnolia, and peony, expertly crafted using exquisite filigree techniques. This thoughtful design seamlessly fuses heritage with artistry, encapsulating the celebratory spirit of the Spring Festival.

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