The 2025 China Media Group (CMG) Spring Festival Gala, a hallmark of Chinese New Year celebrations, is entering its final rehearsal phase. Known as \"Chunwan\" in China, this annual event fuses innovation with tradition, enchanting audiences both domestically and globally.
On January 22, the gala completed its fourth rehearsal, finalizing an impressive lineup of performances and technical elements. This year's show promises an immersive experience, utilizing cutting-edge AR and VR technologies to blend classic acts such as songs, dances, skits, and crosstalk with interactive elements. These innovations aim to engage audiences more deeply and attract a broader viewership, particularly among younger generations.
Enhancing the festive atmosphere, the gala has unveiled its official mascot, \"Si Sheng Sheng,\" a vibrant green snake symbolizing the Year of the Snake. Drawing inspiration from traditional Chinese culture, the mascot's design incorporates intricate details. It features spiral patterns from a gilded silver \"Ruyi\" scepter discovered in northwest China's Shaanxi's Famen Temple, representing prosperity. The snake's body intertwines with vines symbolizing vitality and is adorned with flowers such as begonia, magnolia, and peony, crafted with exquisite filigree techniques. This thoughtful design blends heritage with artistry, embodying the celebratory spirit of the Spring Festival.
The 2025 CMG Spring Festival Gala is poised to be a spectacular fusion of cultural heritage and modern technology, offering viewers an unforgettable celebration as they welcome the Lunar New Year.
Reference(s):
2025 CMG Spring Festival Gala: Blending tradition with technology
cgtn.com
