2025_CMG_Spring_Festival_Gala_Blends_Tradition_with_Cutting_Edge_Technology

2025 CMG Spring Festival Gala Blends Tradition with Cutting-Edge Technology

The 2025 China Media Group (CMG) Spring Festival Gala, a highlight of Chinese New Year celebrations, has entered its final rehearsal phase, promising an extraordinary fusion of tradition and technology. This annual event, known as Chunwan, captivates audiences worldwide with its rich cultural tapestry.

On January 22, the gala completed its fourth rehearsal, finalizing an impressive lineup of performances and technical elements. This year's gala embraces cutting-edge AR and VR technology to create an immersive experience that blends classic acts—songs, dances, skits, and crosstalk—with interactive elements. The innovative approach aims to engage audiences of all ages, particularly attracting younger generations.

Adding to the festive excitement, the gala has unveiled its official mascot, \"Si Sheng Sheng,\" a vibrant green snake symbolizing the Year of the Snake. Inspired by traditional Chinese culture, the mascot's design incorporates intricate details. The spiral patterns are drawn from a gilded silver Ruyi discovered in northwest China's Shaanxi's Famen Temple, representing prosperity. Si Sheng Sheng's body features interwoven vines symbolizing vitality and is adorned with flowers such as begonia, magnolia, and peony, crafted with exquisite filigree techniques. This thoughtful design blends heritage with artistry, encapsulating the celebratory spirit of the Spring Festival.

The 2025 CMG Spring Festival Gala is set to offer an unforgettable evening that honors tradition while embracing the future. With its innovative use of technology and artistic expression, the gala continues to be a cornerstone event that resonates with people across China and around the world.

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