The 2025 China Media Group (CMG) Spring Festival Gala, a cornerstone of Chinese New Year celebrations, has entered its final rehearsal phase. Known as Chunwan in China, this annual event is renowned for combining innovation with tradition, captivating audiences both in China and around the world.
On January 22, the gala completed its fourth rehearsal, finalizing an impressive lineup of performances and technical elements. This year's show promises an immersive experience, leveraging cutting-edge augmented reality (AR) and virtual reality (VR) technologies. By blending classic acts like songs, dances, skits, and crosstalk with interactive elements, the gala aims to engage audiences and attract a broader viewership, particularly among younger generations.
Adding to the festive atmosphere, the gala has unveiled its official mascot, \"Si Sheng Sheng\", a vibrant green snake symbolizing the Year of the Snake. Inspired by traditional Chinese culture, the design incorporates intricate details, including spiral patterns from a gilded silver \"Ruyi\" discovered in Shaanxi's Famen Temple—a symbol of prosperity. The mascot's body features interwoven vines symbolizing vitality and is adorned with flowers such as begonia, magnolia, and peony, crafted with exquisite filigree techniques. This thoughtful design blends heritage with artistry, encapsulating the celebratory spirit of the Spring Festival.
The CMG Spring Festival Gala has long been a highlight of the Lunar New Year festivities, bringing together families and communities in celebration. This year's fusion of technological innovation with cultural tradition reflects China's dynamic evolution and its commitment to honoring the past while embracing the future.
As anticipation builds, viewers at home and abroad look forward to a night of spectacular performances that celebrate the richness of Chinese culture and the joy of the New Year. The 2025 gala is set to deliver an unforgettable experience that resonates with audiences of all ages.
Reference(s):
2025 CMG Spring Festival Gala: Blending tradition with technology
cgtn.com
