The 2025 China Media Group (CMG) Spring Festival Gala, a cornerstone of Chinese New Year celebrations, has entered its final rehearsal phase. Known as Chunwan in China, this annual event blends innovation with tradition, captivating audiences both in China and around the world.
On January 22, the gala completed its fourth rehearsal, finalizing its lineup of performances and technical elements. With cutting-edge AR and VR technology, the show promises an immersive experience. It merges classic acts like songs, dances, skits, and crosstalk with interactive elements designed to engage viewers, particularly younger generations.
Adding to the festive atmosphere, the gala has unveiled its official mascot, \"Si Sheng Sheng,\" a vibrant green snake symbolizing the Year of the Snake. Inspired by traditional Chinese culture, the design incorporates intricate details like the spiral patterns from a gilded silver \"Ruyi\" discovered in northwest China's Shaanxi's Famen Temple, representing prosperity. The mascot's body features interwoven vines symbolizing vitality and is adorned with flowers such as begonia, magnolia, and peony, crafted with exquisite filigree techniques. This thoughtful design blends heritage with artistry, encapsulating the celebratory spirit of the Spring Festival.
As anticipation builds, the 2025 CMG Spring Festival Gala is set to offer an unforgettable celebration, showcasing China's rich cultural heritage through a modern lens. By seamlessly integrating technology with tradition, the gala not only honors longstanding customs but also introduces innovative elements to engage a global audience. The inclusion of \"Si Sheng Sheng\" embodies the fusion of history and creativity, promising a vibrant start to the Year of the Snake.
Reference(s):
2025 CMG Spring Festival Gala: Blending tradition with technology
cgtn.com
