The 2025 China Media Group (CMG) Spring Festival Gala, a cornerstone of Chinese New Year celebrations, is set to enthrall audiences with a dynamic fusion of tradition and technology. As the most anticipated event during the Spring Festival, or Chunwan, the gala embodies the cultural richness of the festival, captivating viewers across the Chinese mainland and the world.
On January 22, the gala concluded its fourth and final rehearsal, solidifying an impressive lineup of performances and state-of-the-art technical elements. This year's gala promises an immersive experience, leveraging cutting-edge Augmented Reality (AR) and Virtual Reality (VR) technologies. Classic acts such as songs, dances, skits, and crosstalk are rejuvenated with interactive components, aiming to engage a broader audience, particularly younger generations.
A highlight of the gala is the unveiling of its official mascot, \"Si Sheng Sheng,\" a vibrant green snake symbolizing the Year of the Snake. Inspired by traditional Chinese culture, Si Sheng Sheng's design is rich with intricate details. The spiral patterns adorning the mascot are derived from a gilded silver Ruyi scepter discovered in northwest China's Shaanxi's Famen Temple, symbolizing prosperity and good fortune.
The mascot's body features interwoven vines representing vitality and growth, adorned with blossoms of begonia, magnolia, and peony. These flowers are meticulously crafted using exquisite filigree techniques, blending heritage with artistry. Si Sheng Sheng encapsulates the celebratory spirit of the Spring Festival, bridging the past and the present in a form that resonates with audiences of all ages.
The 2025 CMG Spring Festival Gala not only preserves cherished traditions but also embraces innovation, reflecting the dynamic spirit of modern China. As families gather to welcome the Lunar New Year, the gala serves as a unifying event, celebrating cultural heritage while looking forward to the future with hope and excitement.
Reference(s):
2025 CMG Spring Festival Gala: Blending tradition with technology
cgtn.com
